THE THOMAS COLLECTIVE — AGENCY REBRAND
Agency Rebrand + Visual Identity Refresh
CREATIVE APPROACH
We set out to create a refreshed brand identity that reflects the agency’s core values while keeping its mission intact.
Anchored by the foundation words Dynamic, Fearless, Genuine, and Curious, the new design brings energy and clarity to how the agency humanizes brands.
MY ROLE
Contributed to defining the brand’s tone, values, and creative direction, from messaging frameworks to visual identity and campaign themes.
Advised executive leadership on final logo, color, and type selections with strategic design rationale.
Executed full brand rollout across all internal and external touchpoints.
Designed and rebuilt website, updated social channels, and created brand campaign assets.
CREATIVE APPROACH
The updated branding clearly communicates the agency’s personality and mission.
It strengthened internal alignment and positioned the agency for growth
The fresh, authentic look resonated with clients and team members alike.
Creative Concepts are Copyright to The Thomas Collective© 2025