“DOWN TO A SCIENCE”—THE AKKERMANSIA COMPANY
U.S. Launch Campaign: Amazon, Web, Social
CREATIVE APPROACH
To support The Akkermansia Company’s U.S. launch, we developed a campaign that introduced its science-backed postbiotic innovation with clarity and confidence.
“Down to a Science” positioned the brand as a leader in gut health by cutting through wellness clutter and highlighting real, research-driven results.
MY ROLE
Led product photography direction and shoot, concepted and designed main campaign creative.
Edited and produced all campaign videos, designed social, static ads, and digital assets.
Developed social media guidelines and led Amazon storefront and website homepage redesign.
Creative Concepts are Copyright to The Thomas Collective© 2025
WHY IT WORKED
Builds immediate trust through a science-first message
Clean, modern design system stands out in the gut health space
Campaign exceeded Amazon market share goals by 150%
