“THE SILVER LINING”—SOVEREIGN NATURALS
Integrated Campaign: Video, Web, Social
CREATIVE APPROACH
To modernize a trusted wellness solution, we created The Silver Lining, a campaign that cuts through the clutter with a humorous spokesperson who calls out the endless fads in immune health.
He reminds viewers that sometimes the simplest answer is the right one, and that silver, trusted for centuries, is now easier and smarter to use with Sovereign Silver.
MY ROLE
Co-led concept development.
Built all client-facing decks including storyboards and digital mockups.
Collaborated with Amazon’s production team on casting, sets, and voiceover.
Pulled assets from final videos to design web and social deliverables.
WHY IT WORKS
Unified creative across paid, owned, and digital channels.
Cuts through noise with humor and clarity.
Refreshes a legacy ingredient with modern tone and storytelling.
RESULTS
8-point category share increase and a 6% sales lift for the brand.
Creative Concepts are Copyright to The Thomas Collective© 2025
