"VISIBLE” — SEATTLE’S UNION GOSPEL MISSION
Experiential Gallery + Fundraising Activation
CREATIVE APPROACH
Originally developed for Seattle's Union Gospel Mission's annual Catalyst gala, Visible was an immersive gallery exploring the journey from invisible to seen.
Following its success, the client brought the concept back for a second year, challenging us to reimagine the installations.
Color-coded environments and interactive elements brought personal stories of transformation to life, connecting guests to the mission.
MY ROLE
Helped develop the original Visible concept and led creative development for the following year's installations.
Designed each exhibit, including spatial layout, materials, and color mapping.
Collaborated closely with the producer to ensure accurate and effective exhibit builds.
Created environmental graphics and supporting print and digital visuals.
WHY IT WORKS
Emotionally resonant, tactile, and immersive, the activation deeply connected donors to the mission and drove meaningful impact.
RESULTS
Raised $1.3M in the second year of Visible, a 20% increase over the previous year.
Described by returning attendees as “the most impactful experience yet.”
Creative Concepts are Copyright to The Thomas Collective© 2025
