THE BRAIN GUT CONNECTION—NOURI PROBIOTICS

THE ASK

Create an awareness-driving campaign around the Gut-Brain Connection that educates and entertains.

THE IDEA

We brought the gut-brain connection to life by imagining it as a couple struggling to communicate.

Through humorous therapy-style scenarios, the campaign highlights the real symptoms of gut-brain misalignment, like brain fog and mood swings, and positions Nouri as the solution that helps them get back on the same page.

MY ROLE

Contributed to campaign concepting + channel brainstorming

Created storyboards and visual mockups

Designed and built final client pitch deck

WHY IT WORKS

Approachable, ownable, and adaptable across product lines and platforms.

Creative Concepts are Copyright to The Thomas Collective© 2025