MY FAVORITE CAMPAIGNS
THAT MAY OR MAY NOT STILL BE LIVE.
StreetEasy®
“Never Become a Former New Yorker”
From the photography to the typography, this campaign nails it. With each character perfectly styled to reflect neighborhood stereotypes, this taps into the fear every New Yorker has: no longer being a New Yorker.
Liquid Death
“Big Game Commercial With Kids Hydrating at a Party”
From the packaging to the punchline, this campaign nails it. Playing off the insight that people who don’t know Liquid Death think it’s booze makes the spot funny, a little unhinged, and totally on-brand.
Canva
“Make the Logo Bigger”
Canva’s OOH campaign pokes fun at agency life in the best way. From “make the logo bigger” to “can we try a lighter black,” it calls out the absurdly familiar feedback every designer’s heard. It’s self-aware, smart, and feels like an inside joke for creatives.
“Titled I’m Diva Down, the spread blends high fashion with candid storytelling,
capturing Consani’s unapologetic persona and the spirit of Gen Z.”
WHY I LIKE IT
Interview magazine is where creativity lives on the edge, constantly pushing fashion’s boundaries in ways that resonate deeply. With Andy Warhol’s rebellious spirit woven through its pages, it feels like a wild celebration
of self-expression. Every issue brings fresh voices and visions,
inspiring me to see style not just as clothes, but as art.
Surrealism and Kitsch
Are Defining the Look of It-Brands
WHY IT WORKS