MILESTONE MINI GOLF — CULTURELLE
Experiential Trade Booth Activation
CREATIVE APPROACH
To engage pediatricians at the AAP conference, we developed Milestone Mini Golf, a playful activation featuring three holes representing key childhood milestones.
Each hole demonstrated how Culturelle Probiotics supports children’s health at every stage and reinforced their status as the number one Pediatrician Recommended Brand from Day 1 and beyond.
MY ROLE
Concepted the activation and designed experiential elements.
Collaborated with production teams on booth build and materials.
Oversaw visual design and messaging to ensure brand consistency.
WHY IT WORKED
The interactive mini golf format created a memorable, hands-on experience that captured doctors’ attention.
Clear, milestone-focused messaging highlighted Culturelle’s pediatric expertise.
The fun approach fostered meaningful engagement in a professional setting.
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